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An introduction to In Memoriam and tribute giving
Tuesday, June 29, 2010 from 1:45 PM to 4:45 PM (BST)
In memoriam fundraising is one of the most underdeveloped areas of charity fundraising, yet when implemented successfully delivers both significant income for the charity and a valuable focus for grieving donors.
Trustees (and even other fundraising departments!) can often find its effectiveness and donor-centric methodology difficult to grasp. This valuable fundraising tool is often mistakenly seen as being too intrusive – yet donors tell us the opposite and can in fact become your most passionate supporters.
This half-day introduction seminar will look at the changes is society that are making in memoriam fundraising so successful, It will show:
- how in memoriam fundraising works
- how it differs from legacies
- what tribute fundraising is all about
- how to talk to bereaved donors
Delegates will leave with ‘top tips’ on introducing in memoriam to their fundraising mix.
You can opt to pay by invoice.
NB. Ticket prices are £100 and £200 + VAT. The VAT will be included when you pay online or by invoice.
Kevin Kibble is Development Director at The Supporter Development Team.
When & Where
Fundraising UK Ltd
Publisher of UK Fundraising, online resource and community for professional charity fundraisers since 1994.